Despite the fact that most of the Dutch people don’t feel at ease the entire day – or even a bit dirty – if they don’t shower in the morning, nearly half doesn’t shower daily.
Palmolive conducted a research about the showering habits of the Dutch people, this research was executed by Goos Marketing Research.
The results concluded that the Dutch were practical minded during showers. For example for useful activities like brushing teeth (31 percent), working out ideas (younger than 65 year olds do this more often: 24 percent to 11 percent) or the cleaning of the shower (23 percent).
Another activity during the shower is singing (17 percent), listening to the radio or a CD (15 percent), or having a conversation with relatives that are present. Only a minority of 16 percent locks the doors during the shower.
A majority of the Dutch people goes to the toilet before showering. Women significantly do this more often than men. (54 percent against 41 percent).
Nonetheless, the shower is as well as a tranquil moment as a moment of irritation. The most often mentioned is a weak stream (52 percent), suddenly cold water (51 percent), a too cold stream (41 percent) or a too hot stream that can’t be adjusted (14 percent), dirt on the floor or the wall tiles (49 percent) and a cloughed up drain (38 percent).
Women are significantly more irritated about untidiness, cloughed up drain and the lack of clean towels than men.
The research by Goos Marketing Research was participated by 502 people. The results are representative on the variables: sex, age and family composition.
Bron: www.nu.nl [15-12-2009]
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